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Seth's Blog: Is Google making the web stupid?
Jazz became popular because an opera-loving engineer developed radio, which opened the door for an ignored art form to spread. And rock and roll was enabled by the transistor radio and the FM band....
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5 Twitter and Instagram Lessons From Jimmy, Johnnie, and Jack | Simply Measured
How do top whiskey brands Jim Beam, Johnnie Walker, and Jack Daniels stack up on Instagram and Twitter? While each brand employs unique tactics and brand aesthetics, all of them have learned how to...
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These Six Stupid Marketing Metrics Need to Die
Metrics & ROI - It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably...
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Clorox apologizes, deletes tweet after racial uproar
Clorox apologized after tweeting that it wanted bleach added to Apple's emojis.See it on Scoop.it, via Social Media & Content Marketing
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The Most Creative Hashtag Campaigns of 2015 (so Far) | Simply Measured
Brands of all shapes and sizes in industries ranging from film to fast food to athletic apparel have debuted a plethora of creative hashtags in 2015 — and we’re not even a whole four months in. I...
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This Woman’s Innovative ‘Resumé’ Thoroughly Impressed Airbnb’s CEO
Nina Mufleh always wanted to work for Airbnb. After moving from the Middle East, Mufleh lived in San Francisco for…See it on Scoop.it, via Social Media & Content Marketing
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Why the Rumor Mill Can't Stop Killing Off Search Engine Optimization
Search Engine Marketing - Every year, I hear rumors of SEO's death. What's at the root of those rumors? And what are the chances of SEO's really dying?Sara Duane-Gladden's insight:The only way SEO...
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20 Brilliant Twitter Cover Photo Examples From Real Brands
Get inspired by these eye-catching Twitter cover photos from real brands, and get a free template to create your own.See it on Scoop.it, via Social Media & Content Marketing
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13 Visual metaphors to take your Shutterstock photos from basic to bomb
Brands don't build awareness when they pick cliche, overused stock photos for their blog content. Here are 13 alternatives to add variety and intrigue to your marketing content.See it on Scoop.it, via...
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100 Killer Ideas For Your Social Media Content
Never run out of social media content ideas again! The following list covers just about everything you could possibly post on social media.See it on Scoop.it, via Social Media & Content Marketing
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Social sharing and psychology: 7 levers for more shares
Social sharing and psychology are linked: psychological drivers behind why content gets shared go beyond tricks like including an image, choosing the right time to share, and crafting a click-worthy...
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A Brief History of People Getting Fired for Social Media Stupidity
17 of the most offensive and dumb Twitter, Facebook and Instagram failsSee it on Scoop.it, via Social Media & Content Marketing
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How Facebook And Twitter Fit Into B2B Marketing - Forbes
In the previous post we explained how to use LinkedIn as a top and middle of funnel promotion tool for your B2B marketing campaigns.See it on Scoop.it, via Social Media & Content Marketing
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10 Ways to Create Picture Perfect Posts on Instagram
A practical webinar to help you create a memorable and exciting Instagram presence. Jam-packed with actionable tips, this webinar will help you get a grasp on …See it on Scoop.it, via Social Media...
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Google & Twitter partnership takes flight as Tweets appear in search results
Google recently announced it's showing Tweets in SERPs for all English queries, and displaying them on mobile results as well.See it on Scoop.it, via Social Media & Content Marketing
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We've Lost Nearly Half Our Social Referral Traffic in the Last 12 Months
This is a little tough to admit. I’ve been failing at social media marketing. It feels weird admitting this, too: We as a Buffer marketing team—working on a product that helps people succeed on social...
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25 Nuggets of Essential Social Media Wisdom
Want to have a little fun and find some marketing inspiration today? Here are 25 pearls of social media wisdomSee it on Scoop.it, via Social Media & Content Marketing
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Survey: Social Media More Effective Than Traditional Marketing
Sponsored social media advertising is more effective than many traditional marketing approaches, according to a survey of 511 marketing executives and managers conducted by the Halverson Group on...
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Funny Tweets & Social Media Examples From 17 Real Brands
Take a look at the brands on social media who are doing a good job not taking themselves too seriously.See it on Scoop.it, via Social Media & Content Marketing
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The Three Pillars of Content Marketing for 2016
For the past few years, content has been establishing itself as the dominant form of marketing, and in 2016, it will likely achieve that goal. Every year, more and more businesses are making...
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How to make blogging, social media and email marketing work together
If you're struggling to put all the pieces together, you're not alone. There's an easy way to make blogging, social media and email marketing work together.See it on Scoop.it, via Social Media &...
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Why Some of Instagram's Most Popular Food Accounts Are Fleeing to Snapchat
Instagram's long-awaited algorithm has finally started rolling out, and food influencers and sites that built their brands on the Facebook-owned app are already feeling the squeeze and moving to...
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Instagram Distinguishes Itself in Social Commerce by Touting Product Discovery
Retailers seem to love Instagram, which is now drawing 300 million daily users and 500 million monthly users. The vast majority of its 200,000 advertisers, per the social media platform, are...
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High-Risk, High-Reward: Snapchat’s Advertising Revolution
Mobile advertising requires striking what can seem like an impossible balance: attracting users’ attention without interrupting whatever else they are doing.See it on Scoop.it, via Social Media &...
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75 Content Marketing Tools You Can’t Live Without
Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics tSee it on Scoop.it, via Social Media & Content Marketing
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25 Experts Share Top 3 Content Marketing Trends for 2017 | Writtent
Curious about content marketing trends for the years to come? We reached out to 25 content marketing experts to learn about future content marketing trends!See it on Scoop.it, via Social Media &...
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3 advanced SEO signals all the best content marketers need to master
Want to boost your rankings? Learn how to master 3 advanced SEO signals to improve your search engine optimization.See it on Scoop.it, via Social Media & Content Marketing
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As Publisher Reach on Facebook Goes Down, Video Is Going Way Up
Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up.See it on Scoop.it, via Social Media...
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How Social Media Has Changed the Camera—and Photography—Forever
It's common sense to not post pictures on social media that may convey an irresponsible lifestyle to current or future employers. But there's a subtler dynamic at play we should consider, especially...
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What Will Content Marketing Look Like 5 Years From Today?
5 years ago, as content marketing started to become a trend, I was trying to imagine what it would mean for businesses to thrive in a world where visibility was driven by content. I was asking SMB...
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