OK, that’s it. I’m tired of hearing people talk about Oreo’s Super Bowl tweet. Not because Oreo’s response wasn’t great. It was. But people are talking about the wrong things.
The question we aren’t asking: Who actually made the tweet successful?
Sara Duane-Gladden's insight:
This article makes some really good points! Did this ad really resonate with consumers? Or.... did a different group alltogether appreciate it more?